TEAM
Executive Leadership
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Edward Lee is a seasoned, multi-award-winning automotive executive with over 21 years in vehicle manufacturing. Recognized by Toyota Motor Corporation as the lead inventor of the Lexus LC 500 Flagship Luxury Coupe, he has worked with renowned companies such as JCI, GM, Audi, Lexus, Toyota, and Hyundai. Mr. Lee’s expertise in manufacturing and strategic market positioning has been instrumental in building Alpha Motor’s brand identity and foundation for scalable growth.
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Jada Lee brings a wealth of expertise to Alpha Motor Corporation, drawing on her 18 years of experience in energy investments, capital markets, and private equity. Before co-founding Alpha Motor, she built her career at one of the world’s top three international law firms by revenue and has advised over US$20 billion in transactions in aggregate. Ms. Lee also served as General Counsel and Chief Compliance Officer of a private equity firm managing over US$14.5 billion in gross assets, where she contributed to an AUM increase of US$2.8 billion over four years.
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Kevin Lee is Chief of Research and Development at Alpha Motor Corporation. Mr. Lee leads R&D strategy, vision, and management of electric vehicle innovation and mobility technologies. Mr. Lee’s responsibilities include maintaining and developing world-class R&D operations at Alpha. Mr. Lee has over 17 years of experience leading the development process of vehicles from concept to production stages, which includes the successful Tesla Model 3. Mr. Lee is an established leader spearheading the evolution of digital processes for advanced and production R&D projects for automotive OEMs, startups, and tech companies.
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Michelle Quan brings over 19 years of expertise in public accounting, working extensively with a diverse range of public and private companies. During her 15-year tenure at PricewaterhouseCoopers LLP and RSM US LLP, she collaborated with prominent organizations such as Fidelity National Financial Inc., Farmers Insurance, AIG, and East West Bancorp. Michelle is highly skilled in addressing various tax compliance requirements, including domestic and international income tax, sales tax, payroll tax, property tax, and other local tax reporting. She also specializes in projects such as R&D tax credit calculations, state tax credit analysis, ASC 740 tax provision calculations, debt-to-equity analysis, and structuring for start-up companies. Her experience includes preparing annual and interim tax provisions in accordance with International Financial Reporting Standards (IFRS) and Generally Accepted Accounting Principles (GAAP). Michelle’s expertise further encompasses GAAP-to-IFRS reporting conversions, business tax planning, and comprehensive tax compliance services.
Advisory Board
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Peter Bardenfleth-Hansen brings 10 years of commercial experience of scaling Tesla in the Nordics, EMEA and Japan. Mr. Bardenfleth-Hansen introduced Tesla into the Norwegian market and reinforced the sales structure throughout northern Europe. Based on his extensive experience regarding electrification of transportation, Mr. Bardenfleth-Hansen was attracted to Alpha Motor Corporation because he sees the company providing the soul to the greater ecosystem, which was previously missing. Besides being CEO of Norwegian charge point manufacturer Zaptec, Mr. Bardenfleth-Hansen is Chairman, Board Member and Advisor of e-mobility game changers, including CAKE, Viggo Ridehailing, Evyon, Monta, and formerly Volta Trucks.
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Jochen Rudat is a seasoned executive and visionary with almost 25 years of experience in the mobility industry. Mr. Rudat joined Tesla in 2009, where he was one of the company's first hires in Europe and tasked with building Tesla's business in Europe from the ground up. During his tenure Mr. Rudat was responsible for the launch of all available Tesla products in several markets. In his last role as Director Central Europe (from July 2016 to September 2019), Mr. Rudat had responsibility for the entire region including the key German market. During this time at Tesla, Mr. Rudat also reported directly to Tesla Founder, Elon Musk, and was recognized for his significant achievement by being awarded the Key Contributor Award.
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Oded Tal Co-founded the MAX Group in 1999 and is serving as the company's C.E.O. since then. Under Mr. Tal's leadership MAX grew to the leading operations engineering provider to the semiconductors and related industries, with an international footprint and workforce. While at MAX Mr. Tal held numerous executive roles for clients supporting M&A and crisis transition management. Before joining MAX Mr. Tal held various positions in the semiconductors and automotive industry, in the USA and Israel. After serving in the Israeli air force teaching piston engine maintenance, Mr. Tal started his career at Computest Automotive Test Equipment as part of development and operations management. Mr. Tal served on the CS Mantech technical committee and board of directors, as well as on other commercial and NGO entities. Mr. Tal is currently conducting research for a PhD. in Industrial engineering at Louisiana State University focusing on hidden losses in automated manufacturing. Mr. Tal holds a BSc in Industrial Engineering with focus on manufacturing from the University of New Haven, and a Masters in Engineering Management from The Ohio State University. Pursuit of smart team players who are open to being empowered to succeed led Mr. Tal to Alpha Motor Corporation.
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Mike Chaffins has advanced his career in the complex field of Global Supply Chain, specializing in Strategy, Purchasing, Quality, Sustainability, Customs and Logistics, where he has spent 32 years setting the strategy, sourcing, qualifying, and landing parts from over 50 countries on six continents to launch 27 vehicles with automakers Toyota, Mercedes-Benz, Nissan, Nikola and XOS Trucks. Seeing first-hand the challenges facing startups, he joined a Venture Capital firm with a thesis in his mobility and supply chain specialties to identify capital investment opportunities for pre-seed, seed, and Series A companies.
Mike’s mobility background extends into both traditional and start-up automotive (Private > IPO > Public) producing the diverse engine architectures of internal combustion, hybrid, battery electric, and hydrogen fuel cells with broad platform experience in coupes, sedans, sport cars, SUVs, vans, pickups, side-by-sides, step vans and semi-trucks. Mike’s dedication to pro-automotive causes landed him an appointment to the U.S. Presidential Advisory Council where he was named the U.S. Businessman of the Year. He holds a Bachelor’s degree in Business Management from the University of Kentucky, a Sustainability Certification from the University of Virginia, a Negotiation Certification from Yale University, and maintains an International Board Director Competency Designation (IBDC.D).
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Marty Slater has over 30+ years of professional experience and has held positions of increasing responsibilities in innovative companies such as Becton Dickinson, Johnson & Johnson, Boston Scientific, and Edwards Lifesciences. Mr. Slater has helped to develop a number of lifesaving therapies from early concept through commercialization. Mr. Slater’s early days supporting high volume manufacturing taught him the engineering principles that would lead him to become a founding member of the design for six sigma council at Boston Scientific. At Edwards Lifesciences Mr. Slater continued to develop his knowledge of bringing complex innovative products to market.
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Noah Goldstein is a renowned Grammy Award winning producer, composer, recording engineer, and mixer. Mr. Goldstein served as a producer, A&R representative, and engineer for Kanye West and his label G.O.O.D. Music between 2010 and 2018, during which he collaborated on award-winning projects including My Beautiful Dark Twisted Fantasy, Yeezus, The Life of Pablo (Kanye West), Watch The Throne (Kanye West & Jay-Z), Blonde & Endless (Frank Ocean), Hopelessness (Anohni), Daytona (Pusha-T), Rodeo (Travis Scott), and More Life (Drake). Mr. Goldstein served as the SVP of A&R for Columbia Records, and produced and composed records for Rosalía and FKA Twigs. He is currently the Founder & CEO of Ark Productions, INC. and Ark Publishing, INC.
Government Relations
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Todd Foley has been Principal of Eagle Energy Ventures, where he has leveraged his extensive business and government experience to advise and lead government relations, policy and regulation, project development, investment, technology funding, and commercialization efforts for leading-edge clients. Prior to that, Mr. Foley served as Senior Vice President for Policy, Government and International Relations and Strategy at the American Council on Renewable Energy (ACORE), the leading organization representing the renewable energy industry. He also played a pivotal role in ACORE's Partnership for Renewable Energy Finance (PREF), a group comprised of the world's leading renewable energy financiers and investors. Mr. Foley's impressive career also includes positions at the integrated energy company, BP, where he directed global and national policy, market and business development, and profile sales for BP Solar and BP Alternative Energy. In recognition of his industry leadership, Mr. Foley has served on the board of directors of several prominent industry organizations, including the U.S. Solar Energy Industries Association (SEIA), the Solar Alliance, U.S. Smart Electric Power Alliance (SEPA), and the Texas Renewable Energy Industries Associations (TREIA). Prior to his private-sector roles, Mr. Foley served in various capacities in the U.S. government for nearly 11 years, with positions at the White House, U.S. Senate, Environmental Protection Agency (EPA), and Occupational Safety & Health Administration (OSHA). Mr. Foley is a graduate of Boston College (B.S.) and the Washington College of Law at American University (J.D.). Todd Foley is a strategic force at Alpha Motor Corporation, driving innovative government relations. With a rich background in energy policy and a passion for sustainable automotive solutions, Todd is steering Alpha Motor towards a greener future.
U.S. Design, Engineering, and Manufacturing
Alpha Motor, established in 2020, is focused on accelerating EV adoption through a patented smart production system guided by three core pillars—value, variety, and versatility. Our strategic manufacturing targets a critical supply gap in the EV market, projected to grow from $786 billion in 2024 to $1.5 trillion by 2030¹.
In 2023, Alpha Motor surpassed $1 million in revenue from custom vehicle sales, with total preorder demand exceeding 80,000² by 2024, indicating the potential for over $4.0 billion in revenue³. The company is debt-free² and currently operates on a manufactured-to-order model, ensuring every custom model produced already has a buyer while scaling toward the mass market.
Our Technology
Alpha Motor focuses on delivering value, variety, and versatility by making manufacturing efficient, increasing accessibility, and accelerating economies of scale. Alpha Motor’s modular platform and manufacturing optimize production, reduce costs, and enhance adaptability, enabling the company to deliver competitively priced, customizable EVs that cater to a wide spectrum of consumer needs.
VALUE — Modular Platform: Alpha Motor’s modular vehicle platform enables the sharing of components and subsystems across different models. This approach reduces development and manufacturing costs, streamlines supply chain management, and accelerates time-to-market for new vehicles.
VARIETY — Smart Production: Alpha Motor employs an advanced production strategy that standardizes key components across its vehicle lineup, turning high-cost, specialized parts into scalable, cost-efficient commodities. This approach unlocks economies of scale, reducing costs and accelerating production with significantly greater capital efficiency than traditional vertical integration. Smart Production enables the company to maintain flexibility, foster innovation, and deliver high-quality vehicles efficiently and competitively.
VERSATILITY — Inclusive Innovation: By prioritizing price, performance, and personalization, Alpha Motor makes EVs accessible to a broad audience. This customer-first approach enhances satisfaction by allowing individuals to tailor their vehicles to their unique preferences. It also sets Alpha apart from competitors with less flexible design options, positioning the brand as a leader in delivering personalized, innovative solutions that adapt to diverse customer needs.
The EV Market
In the U.S., there are currently 3.3 million EVs on the road, but that number is projected to reach 33 million by 2030—a 900% increase. In simpler terms, a large chunk of the 300 million U.S. drivers will be swapping out their gas-guzzlers for sleek, powerful EVs. Over the next five years alone, 30 million more EVs are expected to be on U.S. roads. By targeting accessibility through purpose-built practical products Alpha Motor is positioned to address an underserved market segment with limited direct competition.
In addition to the U.S. market, distribution partnerships in Europe, the Middle East, and Mexico position Alpha Motor for global market penetration.
Growth Plan
Alpha Motor targets achieving success at lower production volumes through smart manufacturing and operational efficiency. With strong market demand driving its commercialization strategy, Alpha Motor is taking a phased approach to mass market entry, starting with custom vehicle production. By optimizing its modular platform and production processes, Alpha Motor is establishing a strong foundation to accelerate economies of scale. Moreover, we are committed to domestic manufacturing and the expansion of U.S.-based production capabilities to strengthen national manufacturing.
¹Source: www.statista.com
²As of Jan 2025.. Preorder indications reflect intent to buy with no deposit required; $0 in advertising expenses contributed to preorder acquisition
³$51,000 average MSRP/vehicle